Cvent Releases eBook to Help Event Planners Boost Attendance with Social Media
Cvent, the world's largest provider of online event management, meeting site selection and web survey solutions, today released a free eBook, "Event Marketing 2.0: How to Boost Event Attendance through Social Media," that offers the practical tips and best practices event planners need to effectively market their events through social media.
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The Good, The Bad and The Ugly of Using Social Media for Ad Targeting
[Social Media is a major buzz phrase these days. For Media Planners it's even more real than that, as clients demand it be a part of your plans. But how should you go about ad targeting using social media. In this premier, Rebecca Lieb, writing in our sibling publication, Advertising Age, provides some helpful guidance.]By Rebecca LiebAdvertising AgeGet whiter teeth! Special discount for alumni ...
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Up Next for Tech IPOs: Social Gaming
NEW YORK (TheStreet) -- Led by positive reception for newly-public social media firms -- and Zynga's impending billion IPO -- early-stage investors are scrambling to pour funding into the social gaming space. Their big bet: Social gaming start-ups will be the next big thing to hit the public markets. Offering fresh alternatives to established gaming firms like Activision Blizzard and ...
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