Once upon a time, there was a novice entrepreneur named Rich Now. He worked as an employee during the day and ran his small business during the evening hours. Being tired of his day job, he guessed that he would immediately become a millionaire with his small business. The more he thought about his business, the more excited he became. Everyday after working his job, he would go home to work his business. He obtained a list of prospects and sent out 50 emails about his business products everyday. And, each person would purchase $1,000 worth of his products and services. Yes, all 50 people would give him business. Numerically, that totals $50,000 per day. After 30 days of working his business, Rich earned $1,500,000. Rich Now lived happily ever after….
As you may have guessed, the above story is fictitious. Although, sometimes we, entrepreneurs, are tempted to give up or get frustrated when our business does not make the revenue that we expect. Many entrepreneurs anticipate that things will succeed a lot better than the real world, similar to the above story about Rich Now. We jump into a business thinking everything will be wonderful, similar to the wedding day of a marriage. Just imagine getting married to the most beautiful and perfect spouse. You think of living happily ever after, until you encounter reality. Even the most successful billionaires have personal stories that include plenty of challenges that they endured in order achieve their abundance of wealth.
Similar to a marriage, a business requires PERSISTENCE in the real world. And, persistence pays. Unlike the story about Rich Now, it may require sending multiple emails to prospects prior to earning the first sale. You may want to be consistent and send a couple of emails to your prospect list every month. Keep in mind that one of the reasons that large corporations are successful is because they are PERSISTENT and consistent. And, it may be easier for them because they pay employees to persistently do the work for them every single day. As a small business owner, it may be a little challenging to be persistent with running your business because you have less people to manage the business as compared to a large corporation.
In summary, persistence is part of the formula of running a successful business. And, you must avoid dwelling on stories similar to Rich Now, which is totally fictitious. As entrepreneurs, one of our goals is to determine what pays. Overall, the real world confirms that persistence pays!
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