Tag Archives: Content

Social media marketing tips and strategies when developing your content online at SES London 2011

Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it's not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer's blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com

GOOGLE PLUS VS FACEBOOK PLUS Google has announced their new Social Network, Google+ ('Plus') which attempts to distance itself from Facebook with a raft of original features. in this video guide we look at how they can have an impact on SEO and the way we communicate online. Oh and when you get in... Circle Me 😉 plus.google.com
Video Rating: 4 / 5

Live Twitter Chat Explores How B2B Marketers Can Create Social Media Content that Drives Action

Live Twitter Chat Explores How B2B Marketers Can Create Social Media Content that Drives Action
Join The Social CMO and Rachel Foster for an open dialogue on how to use social media to attract high-quality B2B leads. The chat will take place on Twitter on Monday, July 4, 2011, at 8:00 p.m. Eastern.Toronto, ON (PRWEB) June 29, 2011 Rachel Foster of Fresh Perspective Copywriting invites business-to-business (B2B) marketers to join her for a live Twitter chat on Monday, July 4, 2011, at 8:00 ...
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Spring Creek Group Hires Kevin O’Reilly as Director of Social Marketing Analytics + Research
Tech veteran from Expedia and T-Mobile to head analytics department at fast-growing social marketing agency.Seattle, WA (PRWEB) June 29, 2011 Spring Creek Group, a leading social marketing agency, today announced tech industry veteran Kevin O'Reilly has been appointed as Director of Social Marketing Analytics + Research. O’Reilly joins Spring Creek Group after over a decade leading analytics and ...
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Is your business ready for social media?
A recent study by market research firm EMarketers found that 80 percent of leading companies will participate in social-media marketing in 2011, nearly double the number from 2008.
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