Tag Archives: London

Social media marketing tips and strategies when developing your content online at SES London 2011

Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it's not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer's blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com

GOOGLE PLUS VS FACEBOOK PLUS Google has announced their new Social Network, Google+ ('Plus') which attempts to distance itself from Facebook with a raft of original features. in this video guide we look at how they can have an impact on SEO and the way we communicate online. Oh and when you get in... Circle Me 😉 plus.google.com
Video Rating: 4 / 5

48 hours in London

48 hours in London
Got 48 hours to explore the British capital during a business trip? Reuters correspondents with local knowledge help visitors explore London's mix of old world charm and modern culture.
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Chris Brown to take over from Tim McLain as Oregon State Police superintendent
Brown faces a round of budget cuts that will cripple the agency's drive to restore round-the-clock patrols on Oregon's major highways.
Read more on The Oregonian

Tony-winning scenic designer Christine Jones talks about the controlled chaos that she helped create for the new Broadway musical American Idiot.
Read more on Playbill

Four octaves of separation
Les Stringfellow and Deborah Colling perform a song called 'Therapy', with violin accompaniment by Lynda Bassett, as they rehearse Wednesday at the Community and Cultural Center for their free concert Saturday. Photo by: Lora Schraft, Staff Photographer They say they were like two ships passing in the night. For years, they heard about each other - from their mutual accompanist, from friends at ...
Read more on The Gilroy Dispatch