Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it's through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed. Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it's the interactions that you're looking to grow. For example, every tweet, every video that gets viewed, etc...gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience ...
Live Twitter Chat Explores How B2B Marketers Can Create Social Media Content that Drives Action
Join The Social CMO and Rachel Foster for an open dialogue on how to use social media to attract high-quality B2B leads. The chat will take place on Twitter on Monday, July 4, 2011, at 8:00 p.m. Eastern.Toronto, ON (PRWEB) June 29, 2011 Rachel Foster of Fresh Perspective Copywriting invites business-to-business (B2B) marketers to join her for a live Twitter chat on Monday, July 4, 2011, at 8:00 ... Read more on PRWeb via Yahoo! News
Spring Creek Group Hires Kevin O’Reilly as Director of Social Marketing Analytics + Research
Tech veteran from Expedia and T-Mobile to head analytics department at fast-growing social marketing agency.Seattle, WA (PRWEB) June 29, 2011 Spring Creek Group, a leading social marketing agency, today announced tech industry veteran Kevin O'Reilly has been appointed as Director of Social Marketing Analytics + Research. O’Reilly joins Spring Creek Group after over a decade leading analytics and ... Read more on PRWeb via Yahoo! News
Is your business ready for social media?
A recent study by market research firm EMarketers found that 80 percent of leading companies will participate in social-media marketing in 2011, nearly double the number from 2008. Read more on National Jeweler
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of "21 Speakers for the Next Century" by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called "the Ultimate... Video Rating: 4 / 5
www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http