Tag Archives: Marketing

NO THANKS. WAIT! INSPIRE MORE PEOPLE TO SAY YES!

Have you ever wondered  why you can say something to someone and they hear something completely different? What about when you gave your best sales presentation and you don't close the sale? Did you know that there is an entire language going on between you and the other person that if you aren't aware of, can take over your entire conversation? Well, it's true! How you inspire a YES is through personal mastery of yourself and your skill set. One such way is through the study  of Neuro Linguistic Programming (NLP), which is how to use the language of the mind to consistently achieve our specific & desired outcomes. Let's break that down: Neuro –mind,  Linguistic- language,  Programming- subconscious programs.

NLP can be used for any type of communication, and here we will discuss the utilization of it in sales. Sales success is a personal mastery to inspire a YES!

You must have authentic confidence in your own presence & power and exude authority from an authentic place. When you call on someone, who are you? Are you a sales person,  one who will just do anything for a sale,  lack integrity? Or are you there to help, understand & supply a solution? What do you believe about yourself & products?  People must FEEL you. So ask yourself these important questions and know yourself, before meeting the person or making the call. You must master your mental and emotional state, because your state has a frequency to attract outcome, so best attract your desired outcome.

4 Keys to Personal Mastery

Language: You create with your words. So in actuality you don’t describe what you see, you see what you describe. Some say seeing is believing when actually believing is seeing. So when speaking or writing, be very mindful of your words. Here is a great example of how words are so powerful. The next paragraph you are about to read, is certainly innocent enough, or is it?

“I need to tell you the ProductXYZ has just arrived on our shelves. By now, you’ll have heard that there was a small delay to get it in my store, but we’re pleased to announce that we can get it there now without any problem. We feel proud to have had done so at last! “

Now, let’s look at this again with certain words in bold & underlined and just read the bold underlined words.

I need to tell you the ProductXYZ has just arrived on our shelves. By now, you’ll have heard that there was a small delay to get it in my store, but we’re pleased to announce that we can get it there now without any problem. We feel proud to have had done so at last! “ Your brain is being told, "I need ProductXYZ, BUY now, get it in my store, get it, now,  feel proud to have done so!

You can clearly see the power of words in the hidden language that to our conscious mind upon reading it, all seems fine.  While on subconscious mind is processing all the hidden directives or actions. This is because our conscious mind can process 40 bits of information while our subconscious minds can process 40 MILIION bits at the same time so all the power is in the subconscious and it is extremely important to be mindful of what you are saying and writing.  I recommend you keep this in mind: this works on our personal beliefs too! So what we say or think about ourselves, our subconscious is listening and manifesting it so! When speaking, use sentence that state your desired outcome, as if it were already done. For example, instead of saying, “If you think you will like & can afford this DVD, I hope to hear from you soon.”  I suggest saying, “You will love this program, that will help you achieve your goal of losing 25 pounds. Let’s get started now to ensure you are ready for that June wedding! Are you by your computer now?” or instead of saying “Give this program a try and see how you like it.” I suggest saying “I trust you we chose the perfect program for you to fit into your wedding dress and I’M looking forward to supporting you on this journey!” And when someone asks me “What is that protein drink about?”,  instead of saying "It's your meal replacement." I say ,  “It’s a natural, powerful weight loss accelerator & superfood that helps fight disease.” Can you see & feel the difference?

Physiology: How you move influences how you feel and what you exude. You must be aware of client’s or prospect’s physiology. Look at their body language, tone of voice, breathing, movements, and match them and match their physiology. Also use key words based on if their communication modality is mostly Visual, Auditory, Kinesthetic or unspecified. What I mean by that is if they are Visual, they will use terms and words like, see, look, envision. If they are Auditory, they will use words like hear, listen, sounds like. If they are Kinesthetic, they will use words such as feel, touch, grasp. So, by matching them in the best way they will receive your information best, you gain even more rapport. By gaining a strong rapport, the other person will build trust and confidence in you quicker; feel more comfortable & relatable to you, therefore receiving you & what you are saying easier. Also, did you know that when negotiating or asking for the sale, it is better to wait until the person’s shoulders are down upon them exhaling? This is because the natural state upon an exhale is relaxation and they are more open to influence at time of rapport and relaxation. Building rapport is not to trick anyone or manipulate them. It is to relax them so they are open and not blocked by fears, such as a concern that they are going to be sold or that they aren't being told the truth etc. In an unblocked state, you will be able to really feel them & hear them also, so you will be more successful in suggesting what will help them best too. I believe it is best when are in this to help others first, with an open, giving heart and the results follow.

Focus:  Everyone has different experiences based on their filters, their own reality. So when someone communicates something to another, the person receiving the information deletes, distorts and generalizes the information to make sense to them, (just as the communicator does) to relate to their own mind. That is how a room full of people can all watch the same thing and all see something different.  Or have you ever said something to someone and they internalized it totally different than you meant it? This is why. Focus is also where the Law of Attraction comes in. It is basically your reticular activation or you RAS. You tell yourself what you are interested in, for example, activities that will help you reach your goals. Your brain has a filter or RAS that will delete and sort through all the 40 Million bits of information that is presented to us and it hold onto the ones that you basically told it to. Your subconscious knows you are interested in it, in this example, activities to support your goals, sorts it out, and then opportunities seem to appear in front of your eyes or manifest itself. Boom! You are the ultimate manifestor and it works with everything!

Beliefs:  You will always be manifesting something, whether you desire the outcome or not, so I recommend focusing and believing in what you do want, rather than what you don’t want. Your beliefs run the show! Your are the believer, not your beliefs so if you believe something negative about yourself or your skills, rip it out of your beliefs and decide on a better belief! These beliefs are rooted into your subconscious which is always listening so start this moment to tell it empowering, strong, positive things and watch your success grow! 

WE ARE ONLY AS GOOD OF A COMMUNICATOR AS THE PERSON RECIEIVING IT!

I invite you to connect with me:

Facebook  http://www.facebook.com/LisaCarbonara1 Youtube at http://www.youtube.com/Lmcarbo

FREE Fitness Coaching Membership http://www.teambeachbody.com/LisaCarbonara

Live Life To The Fullest! Namaste!

 

 

I am an Expert…. on a whole lot of things.

Merriam Webster dictionary defines  Expert as:  having or showing special skill or knowledge because of what you have been taught or what you have experienced.

Wikipedia says….."An expert is someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well distinguished domain. An expert, more generally, is a person with extensive knowledge or ability in a particular area of study. Experts are called in for advice on their respective subject, but they do not always agree on the particulars of a field of study. An expert can be, by virtue of training, education, profession, publication or experience, believed to have special knowledge of a subject beyond that of the average person, sufficient that others may officially (and legally) rely upon the individual's opinion...."

Before I start my story….. Let me say without a shadow of a doubt I am NOT an Expert,  I know a lot, but I am far from an Expert…. In this subject anyway.

I always equated the term Expert with knowledge and experience.  I mean, just knowing the material in my opinion does not make you an expert, it just makes you knowledgeable.   Why am I bringing this up you ask?  I recently was sitting in my office minding my own business when my text tone went off,  it was a partner of mine who currently was attending a webinar.  She was getting ready to leave for a conference and it was a webinar on how to get the most out of the conference.   Apparently they were going to be using Social Media tools in order to enhance the conference and she was excited to find out how to utilize them to get more bang for her buck at this conference.

At first she was very disappointed that this seemed to be a 101 type of Social Media instruction, at that point they lost her.  She did what I have done in a similar circumstance, I started looking up the people who were giving the webinar.  She starts blowing up my phone with rapid fire texts…..  Look up this person…. They only have 517 followers on twitter,   Look up this person…. They have 1037 twitter followers…… then comes the all important question….. How can they be experts when I have more twitter followers ( she has 13K+ and I have 35 K+ ) and they have already given 2 wrong instructions?  She then started digging further, they are proclaiming themselves as Social Media Experts, have a company that will do it for you, will help you establish you on the web, raise your Google ratings etc.  I could picture her in her office… shaking her head.

In this very digital age Social Media Experts are a dime a dozen, typically anyone who proclaims they are an expert are probably the furthest thing from it.    Just because I read a book on how to do something or take a class doesn’t make me an expert.  However you have those that don’t know any better who will believe someone because they don’t know any better.

I do a lot of my own research, I have gone to many a webinar and seminar on Social Media applications and practices.  I learned so much that I was able to generate 30% of the attendance at a groups National Conference just using applications and techniques I had  learned. Does that make me an Expert or just really good?

It distresses me when I see people proclaim themselves as “Experts” but haven’t a real clue what they are talking about, yet because they are good sales people, and have the ability to take information in and regurgitate it as if it was their original thoughts….. they are deemed experts.

I have a deep appreciation for Experts, I hire them, some of them are my best friends, without them I would be lost.

So what do you think?  What is the definition of an Expert?  If I study everything there is about music and playing a piano, but I am tone deaf does that still make me an Expert?  If I learn everything there is to know about Pole Vaulting, so that I know it inside and out and upside down, yet can’t actually vault, does that make me an expert Pole Vaulter?

Personally, I think it is not enough to know the material, you must be able to put it into practice and successful at it.  Just simply knowing the info is not enough, You must be able to not only Talk the Talk, you have to Walk the Walk, because the way the definition stands....  I am an Expert on a Whole Lot of Things.....  ask anyone I know, they will tell you.

Video Creation Secrets

Create Your Own Video Products

 

 

Now YOU Can Finally Learn All the ins and outs of Creating Your Own Video Product...and it's broken down into simple terms ANYONE can understand!

Are you ready to learn what marketing experts have known for quite awhile about creating your own video products? It's simple with this step by step guide.

2 Of The Main Benefits to Video Products


1) It's much easier to SHOW someone how to do something, as opposed to just telling them.

Teaching people to do something with written word can be difficult at best. Some won't understand what you are trying to explain...they may be confused with certain terms or descriptions. With video, you can SHOW them what you are talking about to remove all doubt. There's no guessing that they are doing something correctly, they'll know for a fact!

2) Higher perceived value of all your products.

Writing a manual or guide is great, but to be honest, videos are EXPECTED to cost more. You are adding a personal touch, and spending your time bonding with your customer (or at least, that's how it seems). Because of this, the value of your product increases. You can earn more profit from the exact same amount of work!

 

Here's a taste of what you will learn inside this guide...

    • What tools are you going to need to create your video product? In this chapter, you'll see the advantages and disadvantages of certain tools...and more importantly, what you MUST have in order to create a great video product.
    • Do YOU know how to edit your video?Unless you plan on recording one continuous video, and starting over each time you mess up, you absolutely must know the essentials of editing. Get them broken down into simple terms! 
    • You mean I have to have a plan? This is quite possibly the most important step in the video creation process...are you prepared to waste hours and hours because you missed one of the steps?
    • Product delivery just got a little more complicated! Now that you have a video to deliver to customers, you need to know how to go about it. Will it be physically shipped? Downloadable? What if your customer is on slow dial up...all these questions and more are answered.
    • And a lot more!

Simply Right Click The Image And Choose "SAVE AS" To Download This Gold Member Exclusive!

The Rise of the Wantrepreneur

The following is an excerpt from the Entrepreneur Manifesto.  Enjoy this snippet and download the rest of this powerful report FREE at our home page at http://www.ChicagoEntrepreneurMeetup.com

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Some people here the siren's call to become an entrepreneur.  Unfortunately, many are too afraid of taking the next step... or they "think" they're taking steps to become an entrepreneur and instead because a wantrepreneur.

 

So what is a "Wantrepreneur"?

 

A wantrepreneur is someone who thinks about starting a business and hasn't taken that first step yet.  They're someone who is looking for the right idea and believes it will come one of these days, so they just kind of hang out at networking meetings or read things online.  Furthermore, it's someone who wants to act like an entrepreneur or wants to be an entrepreneur and yet doesn't do jack diddly about it.

 

The worst kind of wantrepreneur is the kind that goes out and "says" that they've started a business; they join a company or start a company by filing corporation papers; they get a website; they get business cards, and then they start telling people they're in business and don't do anything else.  They don't make sales; they're not consistent with marketing; they're not making any money and not doing jack squat to build their business.  They're just all talk and no action.

 

Sorry... did I describe anyone reading this?

 

If you’re a wantrepreneur, at least admit it.   As the quote says, “The truth will set you free...but first it will piss you off!”

 

When I first got into real estate investing, I started attending real estate training seminars.  I was a complete "newbie" and didn't know anything about real estate or real estate investors.  At one of my very first events, I sat behind a fellow who was in his late 40's, early 50's.

 

I asked this guy what he thought of the event so far because I was blown away with everything I was learning.  His simple response was, "oh, it's o.k."  He went on to tell me that he's been attending these things for years and knows all this stuff already.

 

I'm thinking, "Wow!  This guy must be a big time investor because he's been at it for years and knows all this stuff already."  So I asked him.  "So you've been investing for a while now and have a lot of properties?  What strategies do you use?"

 

And his response blew me away!  I mean, I was completely floored!

 

Do you know what he said?

 

He said, "Oh, I haven't bought anything yet.  I just enjoy attending these events and learning stuff.  I'm going to buy something one of these days."

 

A complete and total "wantrepreneur".  He spent years of his time learning all this great information and didn't do a single thing with it.  And yes... he even had real estate investor business cards.  Ever run across anyone like that?

 

Now hey, buying real estate is a big deal.  You can lose your behind if you don't do it right.  Ask me how I know.  And there are steps you can take to advance your business instead of spending years attending events and not doing anything.

 

Wantrepreneurs tend to hope & pray that their precious little “business ideas” will take off.

 

Some even jealously guard their ideas hoping no one will steal them.  Some wantrepreneurs can’t even find ONE business idea!

 

But what’s more sad, is when someone come up with some “OMG TOTALLY GREAT IDEA!!” and then spend the next few months or years doing absolutely nothing about it or working on building this idea into something and never doing anything real with it.

 

You know, the kind that writes something down on a piece of paper or in a journal and constantly revises their idea for years and years until one day they see it on the market because someone else had the same idea and took it to market?

 

You get my point here.
This manifesto is about being and ENTrepreneur, not a WANTrepreneur.  So let's look at some attributes of entrepreneurs.

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