Tag Archives: Mcdonalds

And The World Will Be A Better Place

And the world will be a better place

For you and me...
You just wait and see...

So I'm sitting in McDonalds doing some work while my kid is playing in the "Playland" area and having a great time with some other kids and a couple of things hit me.

First, it constantly amazes me how easily kids make friends.

As adults, sometimes people forget the power of just introducing yourself and saying hi. I go to a lot of networking events and I see people standing around doing nothing all the time. In a room full of 50 people, I still see people standing alone. It's as if we forgot what it was like to be a kid... forgot how to talk to people. I know part of this is because we're always told never to talk to strangers... and as we grow up, some people take that lesson to heart and never speak to anyone. I, personally, love meeting new people. There's just not enough of me to go around and experience everything, so I love hearing other people's stories.

If you get nervous meeting new people, then just go to a kid's play area and watch the kids. The local mall, McDonald's, parks... they're full of kids. Pay attention to how they just instantly make friends. There's not preconceived notions, no expectations, no judgements. Just a hey... let's be friends and play together.

Kids Playing

Kids Playing

Take note of kids and go forth and network.

Speaking of which, our next Entrepreneur Success Network Business Afterhours event is coming up soon! On April 25, 2013, we'll be partnering up with the Hoffman Estates Junior Chamber of Commerce again to host a Business Networking Fundraiser. This time we'll be donating all proceeds to The Blackhawk Foundation which raises money for handicapped children. The investment to attend is only $10 and light appetizers and a cash bar are once again available.

Here's the registration link:
http://hejc0425-liann1.eventbrite.com

Be a kid again and come and network with some like minded individuals.

By the way, the second thing that came to my mind was how perfect a song Jackie DeShannon's Put A Little Love in Your Heart (from 1969) is for Entrepreneurs.

At our recent workshop, "The Way of the Entrepreneur", we talked about how Entrepreneurs have a burning desire for something. In my experience, the entrepreneurs that succeed are the ones who have a burning desire for something greater than their current situation.

Have you ever wanted more in your life? More for your family and friends? Well then find out what that "Little Love" or burning desire is in you and start pursuing it. And work to make the world a better place for you and me...

Put A Little Love In Your Heart

When you follow your heart and passion and start doing what you love, you'll be amazed at how wonderful life can be. Yes, there will be trials and tribulations and when you have a burning passion, vision, and commitment to succeed, wow!!!!

So just put a little love in your heart and just wait and see...

Celebrate Life!
Chaffee-Thanh Nguyen

P.S. Here's the link to the networking event again.
http://hejc0425-liann1.eventbrite.com

P.P.S. Here's the link to Jackie's beautiful song...
http://www.youtube.com/watch?v=p_Jj39HrKQk

 

Value Va-Voom!

According to Wikipedia, "A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced."

So what's your value proposition? That's one of the questions we ask when new members join the group.   Most people in business know that they need a value proposition only they're not sure what it is or how to define it.   In fact, some of the responses of a handful of recent members were:

  • I'm still working on it
  • Sharing my knowledge and experience
  • ?
  • I provide expertise and resources
  • Bringing new ideas
  • open
  • I'll tell you later..
valueproposition

Was anyone sold on those value propositions?   Or how about that last one?  Can you imagine telling a customer that?

Customer:  Tell me, what's so valuable about your product or service?
You:             I'll tell you later...

Just imagine the look on their face when you tell them that!

confusedbaby

So, no offense to the people that wrote those responses for their answers.  The point is that most people don't think about their value proposition and that's a huge mistake.  In fact, a good value proposition can be the difference between a prospect and a sale.

Your value proposition needs to "speak" to your clients and draw them into you and your business.   It needs to say to them, "I'm the business you want to work with and here's why..."

Let's face it, sharing knowledge, experiences, resources, new ideas... these are all fairly common things which any good business will do.  What makes YOU stand out above the crowd though?  What makes YOU the business to work with?

Here are some tips when putting together your value proposition:
1) Specialize...

Instead of serving 1 billion customers like McDonalds, carve out a niche to work with.
Think about a doctor. A generalist may need to know a lot of information about pretty much everything!   A specialist only has to know as much as they can about one subject.   Which one usually makes more money?   The guy who has to know everything or the guy who knows one thing really well?

If you are going through a divorce, do you want to hire an attorney who specializes in divorce and that's all they do or the attorney who is a general practitioner that does family law, divorce, bankruptcy, foreclosure, wills, real estate closings, and more?   What makes you special and who are your target customers?

2) Be interesting!

I once met an accountant who introduced himself as, "Hi. My name is Joe and I'm a CPA. Call me if you want your taxes done."  That's it. Are you interested?  Would you call him?  First of all, how many CPA's are out there in the world? (According to Wikipedia, there are about 360,000 of them).  Second, why would I call you instead of the other 359,999 CPA's out there?

Hey, don't get me wrong, Joe was a nice guy. He just wasn't very interesting.   Of course, maybe you don't want your CPA to be interesting.   What if instead he said something like, "Hi. My name is Joe and being a CPA is fun!!! Why? Because I specialize in helping people save money from the IRS so that they can use it to have fun themselves! And helping people have fun is fun! Call me today and start having some fun!"   O.k. I threw that together and you get my point.   Boring and straight forward or fun and exciting.   You decide.

3) Fill a void.

Know your customer and what they're looking for. Find out what they want and need and give it to them.   Here's a question for you, would you ever pay $10,000 for a bottle of water?   Of course not silly...

Unless you were stranded in the middle of the desert without water for 2 days and I had the only bottle of water.   Then that $10,000 would be well worth it for you.   If you can show the value of your product or service so that people want and need your product or service to fill some kind of void in their life, then you've got a life long customer.

4) Create a new marketplace.

Steve Jobs is notorious for saying, "people don't know what they want until you show it to them."   That's why he dispised customer focus groups. He just wanted to "make great products."  And that's exactly what he did.

In fact, he created an entire culture of products.   The iPod was not the first music player out there.  The iPhone was not the first smartphone.  The iPad was not the first tablet.   The genius of Apple was that they created a marketplace of users who loved their products and sold tons of apps, add-ons, and downloads making Apple one of the most successful companies in history.

Does your product or service do this?

There's a lot more that goes into a good value add proposition and hopefully this will give you a good start.   Take some time and think it through and decide how you can really provide value to people.  That's what's going to sell your product or service.

Celebrate Life!
Chaffee-Thanh Nguyen