Tag Archives: money

Value Va-Voom!

According to Wikipedia, "A value proposition is a promise of value to be delivered and a belief from the customer that value will be experienced."

So what's your value proposition? That's one of the questions we ask when new members join the group.   Most people in business know that they need a value proposition only they're not sure what it is or how to define it.   In fact, some of the responses of a handful of recent members were:

  • I'm still working on it
  • Sharing my knowledge and experience
  • ?
  • I provide expertise and resources
  • Bringing new ideas
  • open
  • I'll tell you later..

Was anyone sold on those value propositions?   Or how about that last one?  Can you imagine telling a customer that?

Customer:  Tell me, what's so valuable about your product or service?
You:             I'll tell you later...

Just imagine the look on their face when you tell them that!


So, no offense to the people that wrote those responses for their answers.  The point is that most people don't think about their value proposition and that's a huge mistake.  In fact, a good value proposition can be the difference between a prospect and a sale.

Your value proposition needs to "speak" to your clients and draw them into you and your business.   It needs to say to them, "I'm the business you want to work with and here's why..."

Let's face it, sharing knowledge, experiences, resources, new ideas... these are all fairly common things which any good business will do.  What makes YOU stand out above the crowd though?  What makes YOU the business to work with?

Here are some tips when putting together your value proposition:
1) Specialize...

Instead of serving 1 billion customers like McDonalds, carve out a niche to work with.
Think about a doctor. A generalist may need to know a lot of information about pretty much everything!   A specialist only has to know as much as they can about one subject.   Which one usually makes more money?   The guy who has to know everything or the guy who knows one thing really well?

If you are going through a divorce, do you want to hire an attorney who specializes in divorce and that's all they do or the attorney who is a general practitioner that does family law, divorce, bankruptcy, foreclosure, wills, real estate closings, and more?   What makes you special and who are your target customers?

2) Be interesting!

I once met an accountant who introduced himself as, "Hi. My name is Joe and I'm a CPA. Call me if you want your taxes done."  That's it. Are you interested?  Would you call him?  First of all, how many CPA's are out there in the world? (According to Wikipedia, there are about 360,000 of them).  Second, why would I call you instead of the other 359,999 CPA's out there?

Hey, don't get me wrong, Joe was a nice guy. He just wasn't very interesting.   Of course, maybe you don't want your CPA to be interesting.   What if instead he said something like, "Hi. My name is Joe and being a CPA is fun!!! Why? Because I specialize in helping people save money from the IRS so that they can use it to have fun themselves! And helping people have fun is fun! Call me today and start having some fun!"   O.k. I threw that together and you get my point.   Boring and straight forward or fun and exciting.   You decide.

3) Fill a void.

Know your customer and what they're looking for. Find out what they want and need and give it to them.   Here's a question for you, would you ever pay $10,000 for a bottle of water?   Of course not silly...

Unless you were stranded in the middle of the desert without water for 2 days and I had the only bottle of water.   Then that $10,000 would be well worth it for you.   If you can show the value of your product or service so that people want and need your product or service to fill some kind of void in their life, then you've got a life long customer.

4) Create a new marketplace.

Steve Jobs is notorious for saying, "people don't know what they want until you show it to them."   That's why he dispised customer focus groups. He just wanted to "make great products."  And that's exactly what he did.

In fact, he created an entire culture of products.   The iPod was not the first music player out there.  The iPhone was not the first smartphone.  The iPad was not the first tablet.   The genius of Apple was that they created a marketplace of users who loved their products and sold tons of apps, add-ons, and downloads making Apple one of the most successful companies in history.

Does your product or service do this?

There's a lot more that goes into a good value add proposition and hopefully this will give you a good start.   Take some time and think it through and decide how you can really provide value to people.  That's what's going to sell your product or service.

Celebrate Life!
Chaffee-Thanh Nguyen







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Hurry Up And Stop Hurrying

It’s true… Haste makes waste.  The only reason to hurry is to hurry up and stop hurrying.  Otherwise, you should always PACE yourself and stay on pace.  What a simple concept.  And, you may tell yourself that you are rarely in a hurry with your business.  Well, let’s dig deeper to see what may be considered hurrying.  For example, ask yourself the following questions to understand whether you hurry with your business:


-       Do you follow every single step of your business system/program, including those systems that you purchased to enhance your business?  Or, do you skip steps, thinking that they are a waste of time?

-       Do you abide by your business plan?

-       Do you take the time to follow-up with business prospects in a timely manner?

-       Do you take the time to send thank you notes to your customers?

-       Do you over-book your schedule, such that you rush from one appointment to another?

-       Are you focused on making a lot of money quickly, without first offering QUALITY service to clients?

-       Do you focus on maintaining long term, repeat customers?  Or, are you only satisfied with making that one quick sale from a customer?

-       Do you organize yourself and your work space/desk at the end of each day?  Or, does it take TOO MUCH TIME?


Again, the above questions may verify whether you are in a hurry with your business.   And, once we pace ourselves and follow ALL of the actions that pertain to our business systems, then we may experience a lot more business success at a quicker rate.  For example, a Franchise Restaurant, such as McDonald’s, would follow every single step in their business model.  No tasks in there system would be omitted.  Their system is followed diligently, and on a consistent basis.  And, if something were skipped, then it would be observed and corrected at the time of an audit.  In other words, their restaurant system is not hurried, and they generate much success.


The key is to build a solid, quality business at a pace that is sufficient for you to maintain.  Diligence is what allowed the turtle to win the race against the rabbit.  Therefore, be diligent with building your business, and win!

The Secret To Achieving What You Want …. With Exceptional Results!

Yes, it is true!  YOU can achieve what you want.  Just make sure that you know that it IS a secret.  In many  cases, your mind may actually THINK that it is a secret, because many people do not achieve what they want.  And, even if they did get close to achieving it, the results that they produce are not anything to brag about.  This article will reveal to you a secret that is very powerful.  Just make sure that you do not tell anyone.  Simply apply this secret to your life, and as you produce exceptional results you will find that many people will ask you “What is your secret?”  Then, you may consider revealing parts of the secret.


The secret to achieving what you want and with exceptional results may be revealed in three simple words.  And, these three words must be achieved in the proper order.  These three words are FEEL, ACTION and PLAN.  If you took a business or MBA course, they would teach you a different concept, such as think, plan and action.  This concept may also work.  And, it may not achieve the exceptional results without the FEELING.  Business courses typically do not include FEELING as a part of the formula.  And, when you read about successful entrepreneurs, such as Bill Gates, Steve Jobs and Sam Walton, you will observed that they would FEEL so passionately about their businesses that no challenge could deter or sabotage their commitment to succeed.  So, now that you want to tap into the success of these super successful entrepreneurs, continue to inquire about the concept of FEEL, ACTION and PLAN.


The first concept is to FEEL.  This concept of FEEL involves a deep and passionate belief in your idea or business.  It is not about simply going through the motions of running a business.  And, it is not about money, which is a by-product or measure of your success.  FEEL involves a ferocious and relentless commitment to SUCCEED with your business.  With this belief, no one can speak anything to get you to quit or get off course in your business.  For example, many times family and friends would typically oppose your idea to the point of you quitting.  The FEELING is the only thing that would keep you going.  Without a deep FEELING, life challenges would get you off course or cause a significant delay in your success.  Know that life challenges WILL occur, guaranteed.  The question is WHEN will they occur.  For example, someone in you family will get sick, or your day job will demand more of your time, etc.  And, similar to an Olympic champion in training, the concept of FEEL will allow you to continue moving forward with your business each day, even on holidays, stormy days, sick days, depression days, celebration days, etc.  Yes, a champion marathon runner would continue to proceed forward with running even when it is stormy outside.  This concept of FEEL will allow you to continue taking actions even through life storms.


Concept number two is to now take massive ACTION.  No matter how you analyze it, slice it or logically think about it, wealth does not occur unless you take massive action now.  There is no magic wand, no magic dust and no get rich quick schemes that will achieve the exceptional, long-term results that you want.  It simply takes YOUR massive ACTION to achieve what your want.  For example, when a rocket blasts off, it would consume 80% of its fuel.  Similar, when you are getting started with your business, it will consume 80% of you.  Once you achieve momentum, never take a break.  It will become tempting to take a break after much success.  And, it is better to continue moving forward with making a habit of your success actions.  Also, take note of the letter “T” in the word ACTION.  It stands for TIMING.  ACTION plus TIMING equals powerful results.  In summary, ACTIONS are meaningless without a time target.  Always, target and achieve specific timing for your ACTIONS and RESULTS.  Do not become so concerned about “getting it right” that it stops you.  Focusing on perfection could sabotage one’s business to the point that no action is taken.  Remember that “no action” means “no results.”  The key is to always take ACTION with TIMING, and RESULTS will occur.


Now you are ready to PLAN.  As mentioned above, the FEELING and MASSIVE ACTIONS would create a level of momentum with your business.  The next step is to develop a business plan to lead your company to the next level of success.  Always include timing with your plan.  A plan is not a plan without timing.  Make plans that are Specific, Measurable, Attainable, Relevant and Time-bound (S.M.A.R.T).  Measure the success that you achieve and know where most of your revenue comes from.  Find your success niche, and develop your Unique Selling Point.  Know past trends and future trends of your business market.  And, know who your competitors are, what they are doing and what they are not doing.  Ultimately, PLAN to be exceptional and go beyond so that your clients are fully served and satisfied.  Plan to stay focused on what your clients want, rather than focusing on yourself.


This formula of FEEL, ACTION and PLAN could be the Secret To Achieving What You Want and With Exceptional Results.  The key is for YOU to implement it and follow it precisely.  Choose a business idea that you FEEL deeply passionate about and fully believe in.  Then, take immediate and massive ACTION with timing considered.  Finally, PLAN to be exceptional by developing S.M.A.R.T goals that always have timing factored in.  Follow your plan of success, and stay within your timeline.

How To Write Lead-Pulling Squeeze Pages On The Fly!

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"The Money is in the List".

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A Squeeze page is a simple web page that does nothing else but convert your visitors into subscribers for your opt-in mailing list.

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Introduction to Squeeze Pages

The Squeeze Page System

What You Need Before Getting Started on Your Squeeze Page

Planning Your Squeeze Page Theme

How to Write a Squeeze Page that Converts

Tips on Increasing Your Squeeze Page Conversion Rate

Driving Targeted Traffic into Your Squeeze Page

Finest Examples of Squeeze Pages

Recommended Resources


Introduction to Squeeze Pages

Before you begin the attempt to build a successful list or create a powerful sales page, you will want to start with a rigorous introduction to Squeeze Pages.

In stark contrast to undifferentiated, unfocused home pages, Squeeze Pages focus specifically on capturing leads for a newsletter or making sales for a specific product - and make no attempt to give visitors a different option.

Another common word that is often used to describe Squeeze Page, is "squeeze page" (or "lead capture page" in some circles). A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of Squeeze Page, which usually has an opt-in form in sight when the page loads.

So what is important to learn in an introduction to Squeeze Pages? First, it is important to recognize that all successful marketers use these. If you plan to sell a product over the Internet, you will want to use one, too, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Another important thing you will want to take away from this introduction to Squeeze Pages is that every Squeeze Page contains the same parts and is focused on a SINGLE goal - getting the visitor to become a subscriber or buyer.

These parts are as follows: an opt-in form (or sales prompt), a brief or lengthy introduction, a picture of the list/product owner, the signature of the list owner, and a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy.

If there is anything you absolutely must take away from an introduction to Squeeze Pages, it is that you cannot create a Squeeze Page or squeeze page that isn't focused.

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