Mirror, mirror on the wall, who is the worthiest of them all? You, my friend, should know yourself as the worthiest. You may ask, why should I see myself as the worthiest? And, you may feel that other individuals are more worthy when you consider their higher income, powerful leadership skills, persuasive sales skills, attractive appearance, healthy body, wealth of knowledge, time management abilities and personal network of influential people. The next question is, how did they achieve it?
As an example, I will share a worthy story about Marshall Sylver, a well-known hypnotist, business trainer and motivational speaker. Early during his career, Marshall was a struggling magician. He would perform magic shows for various events, such as birthday parties or other general venues. Initially, he would charge a fee as low as around $50 for an event. During that time of his life, he could barely pay his monthly rent for his apartment. One day he received a call from a woman who requested that he perform a magic show for her daughter’s birthday party. She expressed how she heard that his shows were awesome and highly valued by other people. And, she would be most excited if he could perform a show at the birthday party. Then, she asked about his fee. At that moment, Marshall had a revelation that he always provided great value to others and they recognized it. The missing piece was that he did not value himself as highly as he should have. Therefore, after a pause, he responded to the woman with a fee of $500. Then, she mentioned that she was looking forward to seeing him perform and would have his payment check ready for him on the day of the party! That experience was the turning point when Marshall chose to always value himself and know that he is worthy. Now, knowing his value and committing to serving others with full value, his fee became $500 and up, never to retreat back to a $50 fee.
What can we learn from Marshall’s story? One, it is beneficial to ALWAYS provide FULL VALUE to your CLIENTS. Even when he got paid a very low fee, he performed shows that were just as spectacular as his higher cost shows. It generated an abundance of referrals for new, additional clients. In other words, regardless of the price, his clients felt that they received more value than they paid.
Two, discover and know YOUR true WORTH. You are the only YOU in this world, and you offer a unique value to others. If you feel that you are worthless, it will project onto others. If you feel that your worth is less than others, your actions and decisions will appear less than others. Then, you may find that you under-price your services, similar to Marshall’s initial fee. Or, you may not offer the highest quality service. The point is that once you KNOW your WORTH, then your actions and feelings will be congruent with the VALUE that you know of yourself.
Three, after stepping into your WORTH, you may experience RESULTS that you never achieved before. Similar to Marshall, could your WORTH be the TURNING POINT of your business? When you truly know that you are worth that $1,000,000, then you will provide that level of value to your clients on a consistent basis. Money will no longer be your primary focus. You will first focus on fully serving your clients and financial results would typically follow. No one knows how quickly or how long it will take for you to experience your rewards. And, we do know that it worked for Marshall Sylver, who has experienced true wealth.
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