Tag Archives: Online

Social media is the Internet: how online marketers must measure social media metrics

Lisa Buyer, president of the Buyer Group, interviews Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising on the subject of social media and the marketing mix at SES London, 2011. According to Mel, social media is the Internet. Mel says this is because the Internet is inherently social. Whether it's through search, Facebook, Twitter, blogs, forums, or any other social media platform, the Internet is inherently social. Mel says marketers should always consider a social veneer across all of their marketing and digital campaigns, because there is a social element inherent in any devise used, whether it is via mobile, TV, Web, including games, print and cinema. Mel also stresses the importance for marketers to optimize outside of event being marketed. Marketers should always be incorporating digital photography, for example, and blogging, tweeting, in order to share the significance of their campaign with those who might not have been able to attend the event. Mel also talks about brand interaction and measuring the effect of social media in order to gauge its effectiveness. Mel calls this social interaction versus the social impressions and it's the interactions that you're looking to grow. For example, every tweet, every video that gets viewed, etc...gets tracked and after reviewing all of the social media engagement, Mel says a marketer is able to know that a certain amount of people have interacted with their brand. This builds upon the experience ...

Social media marketing tips and strategies when developing your content online at SES London 2011

Byron Gordon, SEO-PR, interviews Brad Kleinman, Director of Education, Online Marketing Connect, on the need for businesses to create a content and social media marketing strategy. Brad says without content, it's not possible for a business to have a social media strategy. Places to start include by using Twitter search, RSS feeds, Google alerts, tracking your customer's blogs, developing how-to articles. Brad goes on to discuss the significance of Facebook and why businesses whose customers use application must have a presence on it as well. Businesses can develop their own pages targeted towards their specific audience. Brad concludes by talking about the significance of KPIs, or key performance indicators, which help businesses determine how effective their content and social media marketing strategies are. Brad says most companies are just looking at the amount of traffic that comes to their site from their various social media marketing efforts. But Brad says businesses must also look at the different types of conversion metrics to help determine which of their social media marketing efforts (using apps such as YouTube, Facebook, Linkedin, Twitter) are bearing fruit. For more information about Online Marketing Connect, please visit: www.onlinemarketingconnect.com For more information on speaking opportunities at SES London, please visit www.seslondon.com

GOOGLE PLUS VS FACEBOOK PLUS Google has announced their new Social Network, Google+ ('Plus') which attempts to distance itself from Facebook with a raft of original features. in this video guide we look at how they can have an impact on SEO and the way we communicate online. Oh and when you get in... Circle Me 😉 plus.google.com
Video Rating: 4 / 5

Success With Social Media Online

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How To Build Your Business Using Facebook, YouTube, Twitter, And Other Social Media Networks. Learn From Step By Step Video Tutorials On How To Create Profiles And Attract Targeted Visitors To Your Website.
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Social Media Coaching Center
Social media is hot, but it can be confusing and time consuming to learn all this stuff. The Social Media Coaching Center walks you through with step-by-step tutorials, reviews and strategy tips to make your social media strategy successful.
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HOW TO: Jump-Start Your Career by Becoming an Online Influencer

HOW TO: Jump-Start Your Career by Becoming an Online Influencer
For all the advice about how to approach and attract influencers, I haven’t seen much written about how to actually become an influencer.…
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TED Launches Quora-Like Platform for Intelligent Discussion
TED, an organization best known for its annual gathering of top thought leaders, launched a social discussion platform on its website today. The…
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