Sandy is now being called a Super Storm. This is when a multitude of factors collide in order to cause amazing results.
With Sandy, a combination of a Hurricane, a cold front with Blizzard like conditions, and a full moon (bringing in high tide and huge waves) are all combining to create a massive superstorm extending over 500 miles outward and potentially causing massive damage!
Each in and of itself is a devastating force and combined, it's creates something even greater than the sum of of it's parts. This is saying 1 + 1 + 1 does not equal 3. Instead, 1 + 1 + 1 equals something like 10!
Our thoughts and prayers are with those out on the east coast as they prepare for this storm to hit. It also makes us think about how we can prepare ourselves in our businesses.
Have you ever experienced the perfect storm of events in your business? What can you do to prepare for it or even cause it for greater results?
Most people never think about it and like some people in the path of the hurricane, they choose to ignore the warnings. This can cause unwanted and sometimes dire results. By preparing your business for the perfect storm of events, you're better able to weather any challenges.
One way to do this is to sit down and do a SWOT analysis. SWOT simply stands for Strengths, Weaknesses, Opportunities, and Threats. Take a moment to sit down and write down some items under each topic. Then take a look at your weaknesses and threats. What would you do if one or more threats affected your business and what if some of those threats attached your weaknesses? How would you handle it. Even worse, what if those threats all happened at the same time causing the perfect storm of events to hurt your business?
Put together a plan of action to address that situation and you'll sleep easier at night.
Now let's look at your strengths and opportunities. Can you combine multiple strengths and execute upon multiple opportunities at the same time? Would doing so enable to advance your business further by leaps and bounds?
If you haven't done so yet, make sure you sit down and really think about where you want to go with your business and more importantly, how you can capitalize on your strengths and protect yourself from your weaknesses.
Like those out on the east coast, you have a choice to be proactive and safe or ignore the warnings and suffer the consequences.
And if you're reading this while you're riding out the storm, stay safe and know that the world is watching out for you.